Aaron Taylor-Johnson and Glen Powell Lead OMEGA’s Seamaster Planet Ocean Campaign
To celebrate the launch of the new Seamaster Planet Ocean collection, OMEGA unveils a global marketing campaign led by two brand ambassadors, Glen Powell and Aaron Taylor-Johnson.
Since 2005, the Planet Ocean has been an iconic emblem of OMEGA’s dive watch category, with a design DNA that traces its roots back to the 1960s. The latest 4th generation evolution presents a new aesthetic structure, with bold changes to the case and bracelet which again borrow inspiration from OMEGA’s historic diving models.
For the global campaign, OMEGA has therefore created a concept inspired by the call of the ocean. A place of endless horizons, the ocean has the power to inspire us, motivate us, and make us dream of any possibility. When we listen to its call, we can unleash the potential for greatness in our own lives.
Raynald Aeschlimann, President and CEO of OMEGA says, “The ocean has been an inspiration to OMEGA since we created our first diving watch in 1932. This new Seamaster Planet Ocean collection allows us to engage with that critical part of our DNA and celebrate the new watches alongside two ambassadors who demonstrate that same limitless spirit in the cinematic world.”
Each ambassador will feature at the heart of the Seamaster Planet Ocean campaign’s visual imagery. For those discovering the new watches, and who follow this campaign, the call of the ocean is ready to be embraced. OMEGA invites everyone to stand on the shoreline and let the waves of inspiration carry them to their own next adventure.