Dating back to 1851, the America’s Cup is renowned as the oldest trophy in international sport and has become the source of fierce international rivalries and spectacular sailing duels. Now, as the 36th edition of the “Auld Mug” approaches, the Swiss watchmaker OMEGA is announcing its role as the event’s Official Timekeeper.

This will mark the third time in history that OMEGA has served in the prestigious sailing role, ever since the brand begun its partnership with Emirates Team New Zealand in 1995. Returning to New Zealand in 2021, OMEGA’s timekeeping excellence and long experience in sailing is sure to be highlighted through new technologies and never-seen-before equipment that will enhance every second of racing.

The moment will also provide another chance for OMEGA to celebrate its long-standing partnership with Emirates Team New Zealand. This special relationship began alongside the legendary sailor Sir Peter Blake, and has continued for 25 years, with a shared passion for innovation, technology, speed and accuracy.

Speaking  about  the  announcement,  OMEGA  President  and  CEO  Raynald  Aeschlimann  said, “The  America’s  Cup  has  a  truly  special  place  within  the  OMEGA  brand.  From  ingenuity  and precision,  through  to  the competitive  energy  and  history,  every  part  of  it  appeals to  our spirit. We’re  very  excited  about  our  role  next  March  and  also  for  the  chance  to  be  on-board  with Emirates Team New Zealand once again.”

CEO  of  the  Defender  Emirates  Team  New  Zealand,  Grant  Dalton,  said,  “We’ve  worked  with OMEGA for many years now and we truly respect their high standards of excellence. We know they’ll bring a lot of experience to the event.”

“Our goal is to have the very best people for every part of the 36th  America’s Cup presented by Prada.  The  choice  of  OMEGA  was  obvious.  They  not  only  have  a  distinguished  history  as  the Official  Timekeeper  of  the  Olympic  Games,  but  they  have  also  established  themselves  as  the leader of timekeeping on the water.”

With this announcement comes the release of the brand new OMEGA Seamaster Planet Ocean 36th America’s Cup Limited Edition. Presented on a structured rubber strap, the 43.50 mm timepiece is crafted from stainless steel and is limited to just 2,021 pieces. Most notable is the blue ceramic diving bezel, which incorporates white and red liquid ceramic to create a 5-minute countdown for racing.

The polished white ceramic dial of the watch includes the competition’s name transferred at 6 o’clock. A special America’s Cup logo has also been placed on the counterweight of the central seconds hand. On the reverse side, the America’s Cup logo is transferred on the caseback’s sapphire crystal, through which you can see the OMEGA Master Chronometer Calibre 8900.

The 36th America’s Cup is set to take place in March 2021. Competitors will sail in AC75, 75 foot foiling monohulls, with the course stretching across Auckland’s Waitemata Harbour in New Zealand.

News, images dan videos are courtesy of Omega SA, Switzerland.

For more information please visit www.omegawatches.com.

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