OMEGA in Crans-Montana

For OMEGA, golf is a sport with many shared values. The art of precision is perhaps the most obvious. Just as OMEGA has spent a lifetime refining the smallest margins of accuracy, so too have the most successful players, who approach every shot with their own exacting standards.

Performance is also key. While OMEGA stands at the forefront of watchmaking materials and long-lasting excellence, golfers demand that same level of consistency and dedication to remain at the very top.

And in golf, as in watchmaking, style is paramount. Not only in the talent displayed with a club, but also in mastering a classic look from head to toe. OMEGA is proud to lend its iconic and sought-after designs to a game of such distinguished fashion.

For these reasons, golf has become a natural fit within OMEGA’s identity and the brand is committed to supporting the game around the world. Thanks to its concerted efforts and dedicated partnerships in recent years, the Swiss watchmaker’s name is now firmly associated with some of the sport’s best players and most spectacular events.

The OMEGA Masters is one of the most prestigious golf competitions held on European soil – and certainly one of the most breathtaking. Originally called the Swiss Open when it was founded in 1923, the tournament’s mountain venue in Crans-Montana has remained the same since 1939, making it the oldest golf tournament in Europe to be played on the same course every year.

OMEGA has served as the title sponsor of the OMEGA Masters since 2001. This year’s edition of the tournament will be the Swiss watchmaker’s 24th year in the role, and it promises to be another memorable event, attracting some of the world’s most talented players to the mountain greens.