Visitors to the Swiss watchmaker’s hometown can now enjoy the complete OMEGA experience, from the brand’s extraordinary legacy to its latest models. 

Those who wish to immerse themselves in all things OMEGA can do so in one day and at one place. OMEGA’s latest boutique, now open in Biel/Bienne, marks the final stage in a major development that includes a spectacular new museum and state-of-the-art factory.

A truly global brand, OMEGA has luxury boutiques all over the world, but the distinguished watchmaking company has always been proudly Swiss, and its 8th corporate boutique, now open on home soil, is a source of pride.

With 278sqm of floor space, visitors to the new Biel/Bienne boutique have plenty of room to move. All of OMEGA’s current watches, fine jewellery and accessories are on display. As well as this extensive selection of product choices, there is also the benefit of full Customer Service, providing an efficient on-hand expertise for all OMEGA needs.

Just a short stroll away is an opportunity for guests to explore the legend behind their proud purchases. The new Museum, a stunning, light-filled space at OMEGA’s campus “La Cité du Temps”, tells the fascinating story of the global watchmaker through immersive movies, compelling displays and fun interactive experiences.

President and CEO of OMEGA, Mr. Raynald Aeschlimann, described the new retail space as “a local boutique with a truly international clientele” and expressed pride in the role it serves at Cité du Temps. 

“With the opening of our new boutique, it’s now possible for visitors to Biel to enjoy the complete OMEGA experience. They can see where the watches are made, explore our history and take home their own OMEGA timepiece, all in one location.”

Along with the new boutique and museum, the site in Biel is home to OMEGA’s impressive, eco-friendly factory, where all of the brand’s watches are made and tested. 

Overall, the ultimate day out for OMEGA enthusiasts, passionate watch fans, industrial historians, technology aficionados, families, the vaguely curious or – just about anybody. 


Boutique / Museum

Cité du Temps SA

Nicolas G. Hayek Strasse 4

2502 Biel

032 343 89 89


Boutique opening hours:

Monday – Friday

10:00 – 18:00

Saturday – Sunday

10:00 – 17:00

News, images and videos are courtesy of Omega SA, Switzerland.

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